SENIOR PROJECT MANAGER

Hannah Lushin

Hannah grew up in her family’s business. Her dad and grandparents owned Mullen's Salad Dressing for 40 years, where she started with manual labor and worked her way up to secretarial work and marketing. But perhaps most surprisingly, she completely left the marketing field in 2013-2014 to run a trampoline park in Chicago, proving that sometimes the best career moves involve taking a flying leap into something completely different.

Hannah started in PR and publicity but found herself increasingly drawn to the marketing and project management aspects of the work. After her first role, she migrated into marketing and writing, dropping PR entirely when she realized where her true interests lay. Her connection to Green Loop is all about following great leadership—she's worked with and for Melanie through multiple past lives and would follow her just about anywhere.

Her professional superpower comes from having experience on both the client side and agency side, giving her a unique dual perspective that few marketers possess. This insight, combined with her strong copywriting skills, allows her to create marketing tactics that truly resonate because she understands what it feels like to be on the receiving end of agency work.

Last year, Hannah helped transform a local tech company that specialized in marketing operations and reporting but had virtually no marketing in place for themselves. It was a classic case of the cobbler's children having no shoes. She took pleasure in setting up regular content streams, social accounts, an email program, and a clean website to help drive new prospects, giving them the marketing foundation their expertise deserved.

Hannah's marketing philosophy is refreshingly straightforward: all marketing efforts should have a clear purpose and audience. She believes that putting out content or social posts just to hit a frequency does nothing for you or those you're targeting—every piece of marketing should earn its place by serving a real strategic goal.

Want to connect with Hannah? Strike up a conversation over a good cup of coffee or talk about your latest run. Sometimes the best marketing insights come from those moments when you're caffeinated or endorphin-fueled and thinking clearly.